No Logo

By: Naomi Klein
Genre: Brand-bashing popular non-fiction

It read like one large essay! Very well organized and effective at engaging the reader. You really feel like you want to talk about the book and do a little introspective thinking on how brands and corporate image play in your own life. This book was first published in 2000 I believe, and it is interesting to see the development of the issues and how companies today embrace branding more than ever. The case studies she chose, namely corporate giants such as Nike and Shell, demonstrated how the public interacts with international corporations, what legal loopholes allow companies to maintain cheap production in developing countries, the case for company driven sustainable development plans and a hoard of other intriguing topics. Now I wish I had seen Naomi Klein talk last year when she was at Queen's!